The Tom Joyner Morning Show is back on the air in Chicago. Reach Media which owns TJMS, reached an agreement to return to Chicago radio with SOUL 106.3 FM which is owned by Crawford Broadcasting beginning today.
All those fans who rallied around Tom Joyner when his syndicated program was knocked off Chicago airwaves abruptly last month no doubt felt a sense of accomplishment upon learning he had reached an agreement to return to local radio with Crawford Broadcasting’s Soul 106.3, beginning Wednesday.
The real work, however, is just beginning—both for them and for Joyner.
“Not only isn’t the signal as strong as we’d like, but the deal we cut with the affiliate is a brokerage deal,” Joyner said by phone Monday. “We bought the time, and that’s something we’re not used to doing. … But if all this outcry and support is with us when we turn this thing on, we should do all right.”
Having leased time on Crawford’s WSRB-FM 106.3 and WYRB-FM 106.3, Reach Media, which owns Joyner’s Dallas-based morning show, will be out selling Joyner’s “party with a purpose” locally.
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