Univision buys The Root

Univision has bought The Root from Graham Holdings Company.


The Graham Holding Company was formerly known as The Washington Post Company which also owned The Washington Post and Newsweek.  The Washington Post Company sold The Washington Post to Amazon.com founder Jeff Bezos in 2013.

Univision is hoping to expand their audience.

Univision is the leading Spanish-language broadcaster in the country, with digital entities online and on mobile. The launch of Fusion in October 2013 marked its first English-language venture. The company recently launched a digital video site, The Flama, also targeting an English-dominant Latino audience.

The Root will retain its editorial voice and mission but will now have access to greater resources, including Univision’s digital production facilities and publishing infrastructure, Univision said.

The Root’s chairman, Henry Louis Gates Jr., who co-founded the site in 2008 with Donald Graham, praised the deal.

Univision was bought by the Saban Capital Group which is owned by Haim Saban in 2007.

I’m hoping the sell of The Root is a good move.  We will see.

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