Craving for cupcakes

The Washington Post has an interesting article about two sisters who run a cupcake shop in Georgetown. Georgetown Cupcake has become a tourist attraction since Katherine Kallinis and Sophie LaMontagne starred in the TLC reality show D.C. Cupcakes.

Among the must-see spots in the nation’s capital: the cupcake queue

By J. Freedom du Lac
Washington Post Staff Writer
Monday, August 16, 2010; B01

Behold the power of Georgetown Cupcake: One sweltering day this month, a young woman was baking in the sun on 33rd Street NW, waiting in the long queue to buy some of the bakery’s signature sweets, when she fainted on the sidewalk. An ambulance rushed to the scene, but she declined to go to the hospital.

Of course she did.

“She didn’t want to get out of line,” explains the voguish bakery’s co-owner, Katherine Kallinis.

And so grew the legend of the Georgetown Cupcake line, which forms daily at the northwest corner of 33rd and M streets and often stretches all the way to Prospect Street, clear at the other end of the block.

“It’s crazy, especially on weekends,” says Eileen Lohmann, a Georgetown University student who lives a few doors up from Georgetown Cupcake. “Sometimes we can’t even get down our steps. I’m not bothered by it, but I am just a little shocked that so many people would line up in the rain or 100-degree weather for cupcakes. I wouldn’t want to walk outside in that heat, let alone eat a cupcake.”

Yet the Georgetown Cupcake fetishists are there, day after sweltering day — especially since the mid-summer launch of “D.C. Cupcakes,” a reality show on the TLC cable channel about Kallinis and her business partner-sister, Sophie LaMontagne, and their little cupcakery that could. The show, whose debut was watched by more than 1 million people, turned Georgetown Cupcake from a local phenomenon into a tourist attraction of national proportions — creating headaches for neighbors who now have to cut through the cupcake queue to enter their homes.

Georgetown Cupcake has had lines out the door since opening on Valentine’s Day in 2008, in a much smaller space on nearby Potomac Street. But sales have doubled since the TV show’s premiere (10,000 cupcakes a day on weekends, at $2.75 a pop, $15 for six or $29 for a dozen). Crowds at the new flagship store, which opened in December, have swelled to such an extent that the sisters felt compelled to add a bouncer to their staff.

With the extremely hot summer we’ve been having in the D.C. metro area, I can’t believe some folks will stand in line for a couple of hours just to buy cupcakes.

I’ve never seen the show D.C. Cupcakes or been to Georgetown Cupcake but after reading this article I was getting a craving for cupcakes.¬† Especially the red velvet.

You can also check out the article I scanned from The Washington Post Express.

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