Magazines geared towards black folks are struggling

Just like mainstream magazines, magazines geared towards black folks are struggling.  I read an interesting article about this yesterday. I noticed that Ebony Magazine issued a July/August issue this year.  I can’t remember Ebony doing that before.  In my eyes it’s not a good sign when a magazine that’s been around for decades goes from a monthly publication to bi-monthly.  But the September issue was September only.

African American media struggling to survive

“Ebony” and “Jet” are struggling and a longtime African-American paper in Boston is in financial trouble.

Just like mainstream media, African American publications and media outlets are struggling. Fans of “Ebony” and “Jet” — two of the oldest black magazines — are urging friends not to cancel their subscriptions. But despite more than two million subscribers, owner Johnson Publications has had to mortgage its historic Chicago office building.

Minority broadcasters have asked the Treasury Secretary for what amounts to a temporary bailout, and in Massachusetts, the long-time African American newspaper “The Bay State Banner” closed until it received a bridge loan from the city of Boston. During that time, it missed one of the biggest race-based stories of the year: The arrest of Harvard Professor Henry Louis Gates Jr.



I’ve been a long time subscriber to Ebony and Jet magazines. I’ve been reading Ebony and Jet since the 70’s when my family had a subscription. I’ll probably keep my Ebony subscription for a while but I’m not sure about Jet. That magazine keeps getting slimmer and slimmer by the week.

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