From Sci Fi to Syfy

As most folks know I’m a SCI FI Channel fan. I love watching those cheesy horror films on the SCI FI Channel and I enjoy the Eureka tv series. And you know what? I also like the name SCI FI.

sci_fi_logo

But it looks like the bigwigs at the NBC Universal owned channel have decided to make a name change for the channel to Syfy.

syfy_logo

Sci Fi Channel changes name to Syfy

By Hanh Nguyen

Sci Fi Channel is giving itself a makeover.

The NBC Universal-owned cable network will change its name to Syfy in the summer. And yes, despite the goofy spelling, it will sound phonetically the same.

The reasons for the name change are twofold. Firstly, it allows the network to demonstrate that it should not be so narrowly defined. Already the Sci Fi channel has been known to program content that isn’t strictly science fiction proper — such as fantasy, paranormal, mystery, action and adventure. The new Syfy will continue with this diverse programming.

Secondly, the name Syfy — unlike the generic entertainment genre “sci fi” — will allow the network to create a uniquely ownable trademark. So if you read Syfy, you know exactly where it’s coming from.

I don’t like it. The new name, Syfy looks ridiculous. But hey, it’s not my decision so it’s something I will have to get use to.

You can read the rest of this article at Zap2It.com.

One response

  1. elisabethkent

    I agree!

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