But it looks like the bigwigs at the NBC Universal owned channel have decided to make a name change for the channel to Syfy.
By Hanh Nguyen
Sci Fi Channel is giving itself a makeover.
The NBC Universal-owned cable network will change its name to Syfy in the summer. And yes, despite the goofy spelling, it will sound phonetically the same.
The reasons for the name change are twofold. Firstly, it allows the network to demonstrate that it should not be so narrowly defined. Already the Sci Fi channel has been known to program content that isn’t strictly science fiction proper — such as fantasy, paranormal, mystery, action and adventure. The new Syfy will continue with this diverse programming.
Secondly, the name Syfy — unlike the generic entertainment genre “sci fi” — will allow the network to create a uniquely ownable trademark. So if you read Syfy, you know exactly where it’s coming from.
I don’t like it. The new name, Syfy looks ridiculous. But hey, it’s not my decision so it’s something I will have to get use to.
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