It seems like everytime I read a news article about black women it’s always negative. We always seem to be first or the most likely in the worst situations, like my last blog post. Well here’s some good news. At least it’s good news to me. Black women are more tech savvy than other female consumers.
Black women are more likely than other female consumers to spend time embracing technology, and they view cell phones and the Internet as tools of empowerment and self-expression, a study finds.
Compared with other women, five times as many black women — 36 percent — use cell phones for three or more hours a day, according to research released by Time Inc.’s Essence magazine. Black women also spend more extended time using iPods, computers, high-definition TVs and DVD players.
The findings defy an image of technology consumers focused on young men, said Carmen Bryant, director of consumer research for Essence.
“All women use technology to gain control in their lives,” Bryant said. But, she said, black women also use technology as “a way to empower themselves to move forward.”
“They like to show their mastery of technology,” she said. “They are going to use it to help them stay active and achieving.”
The study included an online survey of 800 black women and 400 nonblack women ages 18 to 54. Participants had a minimum household income of $20,000 and were cell-phone or Internet users. The survey has an error margin of 3.4 percentage points for black women and 4.8 percentage points for nonblack women.
Ahead of the curve: Women’s use of technology
36%, 7% Use their cell phones for 3 or more hours a day.
8%, 1% Use their iPods for 3 or more hours a day.
42%, 26% Report spending $100-$499 or more on cell phones.
21%, 8% Order products using the Web browser on their cell phone.
It’s good to see that black women are open to new technology.