Borders Books online

Borders Books is online folks. They launched their new site yesterday.

Borders opens online store after seven-year Web absence

By David Runk
Associated Press

DETROIT — Borders Group is jumping back into online retailing with a website designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.

But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant.

Just a couple of months ago there was talk that Borders might be up for sale. I’m hoping they will stick around. I love both Borders and Barnes & Noble.

You can read the entire article here and check out the new Borders Books site here.

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