Borders Books is online folks. They launched their new site yesterday.
By David Runk
DETROIT — Borders Group is jumping back into online retailing with a website designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.
But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant.
Just a couple of months ago there was talk that Borders might be up for sale. I’m hoping they will stick around. I love both Borders and Barnes & Noble.